5 Ways to Delight Your Customers

Providing great service can make a huge difference in a small business.  For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors.  Done right, good customer service can bring lots of referrals that lead...

Ten Excuses to Have a Sale

If you need cash fast, there’s nothing like having a sale to increase your bank account quickly.  Here are ten excuses you can use to tell your customers you’re having a sale. It’s Your Birthday (or Your Business’s Birthday) We all feel generous on our birthday, so...